Goals:

Objectives:

Goal 1: Build on GBRLC’s current marketing plan

Objective 1.1 Determine the economic development focus for messaging

Objective 1.2 Implement a broad-based marketing plan that builds community recognition through branding

Objective 1.3 Create and maintain a three-way focus for the plan:

	Community Awareness- engage business, local government, education, and faith-based entities
	Provider Support- recruit potential learners
	Relationship Building- cultivate relationships with the following groups Literacy service providers Social service providers Donors/funders

Goal 2: Launch a public awareness and outreach campaign for the Baton Rouge area

Objective 2.1 Adapt marketing messages to support increased literacy for adults as workers, as citizens, and as family members.

Objective 2.2 Seek opportunities to infuse literacy messaging into the following groups and focuses:

	Birth to school age: Empower parents to prepare their children for learning
	At home: Empower parents to talk to and read to their children
	At daycare: Empower parents to choose good daycare
	School age: Empower children to read
	Health care: Empower parents and individuals to make sound health care decisions

Current Accomplishments and Endeavors:

Developed a twelve month marketing plan that focuses on community awareness, provider support, and relationship building

2008 Activities:

	Presenting a Literacy Week event that highlights the economic impact of literacy
	Promoting positive messages of learner success and provider achievement throughout the community